Date Written

3-2017

Document Type

Distinction Paper

Degree Name

Business Administration-BA

Department

Business, Accounting, & Economics

Advisor

Dr. Michael A. Levin, Ph.D.

First Committee Member

Kristy McCray, Ph.D.

Second Committee Member

Meredith Meyer, Ph.D.

Keywords

Household Life Cycle, Professional, Household Income, Sports Marketing, Season Tickets

Subject Categories

Advertising and Promotion Management | Business | Marketing | Sports Management

Abstract

As entertainment and leisure market offerings increase, major professional sports teams need different approaches to segmenting consumers. Household life cycle represents an approach to segmenting. Using data from one major professional sports team, the household life cycle is found to have a relationship with purchase of different season ticket packages. Major professional sports team managers should offer different types of ticket packages to different segments of the household life cycle.

Available for download on Thursday, March 28, 2019

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