Date of Award
3-2017
Document Type
Distinction Paper
Degree Name
Business Administration-BA
Department
Business, Accounting, & Economics
Advisor
Dr. Michael A. Levin, Ph.D.
First Committee Member
Kristy McCray, Ph.D.
Second Committee Member
Meredith Meyer, Ph.D.
Keywords
Household Life Cycle, Professional, Household Income, Sports Marketing, Season Tickets
Subject Categories
Advertising and Promotion Management | Business | Marketing | Sports Management
Abstract
As entertainment and leisure market offerings increase, major professional sports teams need different approaches to segmenting consumers. Household life cycle represents an approach to segmenting. Using data from one major professional sports team, the household life cycle is found to have a relationship with purchase of different season ticket packages. Major professional sports team managers should offer different types of ticket packages to different segments of the household life cycle.
Recommended Citation
Watkins, Jacob S., "Household Life Cycle As A Segmentation Approach for Major Professional Sports Teams" (2017). Undergraduate Distinction Papers. 39.
https://digitalcommons.otterbein.edu/stu_dist/39
Included in
Advertising and Promotion Management Commons, Marketing Commons, Sports Management Commons